Designation: Demand Generation Manager
Job Description:
Mandatory Expectations:
- Strong client communication and stakeholder management skills
- Proven experience in requirement gathering and documentation
- Experience in drafting client proposals and solution decks
- Ability to understand and interpret business needs and translate them into functional requirements
- Experience in conducting client workshops and technical discussions
- Strong presentation skills using business data
- Collaborative mindset to work closely with internal sales and delivery teams
- Proactive attitude with the ability to own and drive presales engagements from discovery to closure
Required Skills:
- 3+ years of experience in B2B Lead Generation, Demand Generation, or Business Development.
- Strong knowledge of sales pipeline management, lead qualification, and opportunity generation.
- Hands-on experience with LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar prospecting tools.
- Experience with email outreach platforms such as Instantly, Lemlist, or Mailshake.
- Proficiency in CRM platforms like Dynamics 365, HubSpot, or Salesforce.
- Excellent written and verbal English communication skills.
- Ability to create personalized outreach campaigns via email and LinkedIn.
- Strong analytical, reporting, and stakeholder management skills.
- Understanding of ABM, multi-channel outreach, and demand generation strategies.
- Exposure to US, UK, and Canadian markets.
- Experience in IT Services, SaaS, ERP, CRM, or Microsoft technology solutions is preferred.
- Self-driven, target-oriented, and capable of working independently.
Key Responsibilities
- Generate qualified leads and sales opportunities through outbound prospecting.
- Research and identify Ideal Customer Profiles (ICPs) and target accounts.
- Execute personalized outreach campaigns via LinkedIn, email, and other channels.
- Schedule discovery meetings with key decision-makers and stakeholders.
- Build, manage, and maintain a healthy sales pipeline.
- Develop and execute demand generation and account-based marketing campaigns.
- Track campaign performance, conversion metrics, and pipeline growth.
- Maintain accurate CRM records and sales activity reports.
- Support sales discovery calls through prospect research and qualification.
- Collaborate with marketing teams on case studies, sales collateral, and content initiatives.
- Generate opportunities through Microsoft partner networks, referrals, and marketplaces.
- Drive continuous improvement through data analysis and process optimization.